Case Study

UNAids

Project: Social Media Graphics Creation

Client Background:

UNAIDS, the Joint United Nations Programme on HIV/AIDS, plays a critical role in advocating for global HIV prevention, treatment, and care. To effectively communicate their mission and engage a diverse global audience, UNAIDS recognized the need for engaging social media graphics. They aimed to transform complex data and information into visually appealing content that could be shared widely. As an experienced graphic designer, I was entrusted with the task of creating these impactful graphics.

Challenges:

Data Complexity: UNAIDS deals with intricate HIV-related data and statistics, which needed to be simplified and made visually engaging.

Diverse Audience: The challenge was to create graphics that resonated with a diverse audience, including policymakers, healthcare professionals, and the general public.

Maintaining Brand Integrity: It was essential to ensure that the graphics aligned seamlessly with UNAIDS’ established brand guidelines.

Digital Marketing 85%

SEO Strategy 95%

Content Marketing 75%

Solution:

Data Visualization: I transformed complex data into clear, compelling visuals, including infographics, charts, and graphs, making the information more accessible and digestible.

Audience-Centric Approach: I designed graphics with a keen understanding of the diverse audience, tailoring each piece to convey key messages effectively.

Consistency with Brand Guidelines: I adhered to UNAIDS’ brand guidelines, ensuring that all graphics were consistent with the organization’s identity and messaging.

Effective Communication: Collaborating closely with UNAIDS’ communications team, I developed graphics that succinctly conveyed critical information, allowing for easy sharing and understanding.

Timely Delivery: Given the importance of UNAIDS’ work, I ensured that graphics were delivered promptly to align with ongoing campaigns and events.

Results:

Increased Engagement: The graphics received high engagement rates on UNAIDS’ social media platforms, with likes, shares, and comments from a global audience.

Amplified Awareness: The visually engaging graphics effectively conveyed UNAIDS’ mission and key messages, increasing awareness of HIV/AIDS-related issues.

Enhanced Information Accessibility: Complex data became more accessible to a broad audience, including policymakers and healthcare professionals.

Brand Consistency: The graphics seamlessly integrated with UNAIDS’ brand identity, maintaining a consistent visual message across all communication channels.