Case Study

Cesvi

Project: Social Media Designs for First Aid Kit

Client Background:

CESVI, a renowned international humanitarian organization, is dedicated to providing emergency assistance and development aid worldwide. Recognizing the critical importance of accessible and well-designed First Aid kits, CESVI embarked on a mission to create a visually engaging and informative First Aid kit. To achieve this, they enlisted my expertise as a skilled graphic designer. My role was to design the graphics for the First Aid kit, ensuring that the content was not only informative but also visually appealing and user-friendly.

Challenges:

Information Clarity: The challenge was to present vital First Aid information clearly and concisely, catering to a diverse audience, including individuals with varying levels of medical knowledge.

User-Friendly Design: The graphics had to be user-friendly, allowing individuals to access crucial information quickly during emergencies.

Maintaining Brand Identity: While creating effective graphics, it was imperative to ensure that the design remained aligned with CESVI’s established brand identity.

Digital Marketing 85%

SEO Strategy 95%

Content Marketing 75%

Solution:

In-Depth Content Review: I collaborated closely with CESVI’s medical experts to understand the critical First Aid information that needed to be included in the kit.

Clear Visual Hierarchy: I designed the graphics with a clear visual hierarchy, ensuring that essential information was readily visible and understandable.

Illustrative Elements: I incorporated illustrative elements and icons to visually represent actions and procedures, making the information more accessible.

Multilingual Approach: To cater to CESVI’s global reach, I designed the graphics to be multilingual, ensuring that essential instructions were available in multiple languages.

Brand Consistency: I adhered to CESVI’s brand guidelines, ensuring that the graphics seamlessly integrated with the organization’s visual identity.

Results:

Enhanced Preparedness: CESVI’s First Aid kit graphics effectively equipped users with essential information, enabling them to respond to emergencies confidently.

Positive User Feedback: Users praised the clarity and user-friendliness of the graphics, reporting that they felt more prepared to administer First Aid when necessary.

Global Accessibility: The multilingual design of the graphics made them accessible to a broad global audience, aligning with CESVI’s mission.

Brand Cohesion: The graphics maintained a consistent visual identity with CESVI’s brand, reinforcing the organization’s commitment to quality and preparedness.